Connected to Give: Risk and Relevance

Connected to Give offers important new insights on religion and American charitable giving, challenging assumptions about where religious donors make charitable contributions and offering comprehensive information about behaviors and motivations among religious and non-religious Americans.

Connected to Give: Risk and Relevance, the sixth report in the series, focuses on issues of particular concern to American religious and ethnic communities as they face increasing volatility, uncertainty, complexity, and ambiguity in the philanthropic environment. It looks at how donors balance tradition and innovation, the importance of organizations’ trustworthiness relative to their track records, the role of political ideology, and how religiously affiliated donors balance in-group giving with more universal concerns; it also offers an overview of social giving (including charitable crowdfunding, giving circles, and microlending).

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The sixth report in a series of publications based on the National Study of American Religious Giving and the National Study of American Jewish Giving


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The media kit for Connected to Give: Risk and Relevance is forthcoming.  The attached media kit includes background information on the Connected to Give project with special attention to the second report in the series, Connected to Give: Jewish Legacies. The findings of Connected to Give are based on a survey of nearly 3,000 American Jewish households plus nearly 2,000 households from other religious groups, as well as qualitative data from focus groups and ethnographic research.
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Previous reports: Jewish and other religious giving

The initial report in the series, Connected to Give: Key Findings, is an examination of the relationship between the charitable giving behavior of American Jews and their key demographics (especially age and income); their motivations for giving; the types of organizations to which they contribute (both Jewish and non-Jewish); and comparisons with giving patterns among non-Jewish Americans. Connected to Give: Jewish Legacies, the second report in the series, focuses on planned giving, which refers to charitable contributions pledged through provisions in wills or other estate planning documents. The report compares Jews on all sides of planned giving – those with and without wills, those whose wills do and do not contain provisions for charitable bequests, and those whose charitable bequests do and do not include Jewish causes. The third report, Connected to Give: Faith Communities, compares the charitable giving behaviors of Americans from a variety of backgrounds, including their key demographics; examines their motivations for giving; and outlines the types of organizations to which they contribute. The fourth report, Connected to Give: Synagogues and Movements, explores charitable giving by American Jews who are members of Jewish congregations and/or identify with a religious movement, with a special focus on Orthodox, Conservative, and Reform affiliates. The fifth report, Connected to Give: Community Circles, outlines the demographics of giving circle participation and examines how people explore and express shared identities through collaborative giving. For these reports and other materials, please go to the “Reports” section of this website.